Due to a lack of marketing savvy, entire businesses voluntarily shut down their flow of cash, and willingly allow dollars that were headed their direction...Yes, this is sounds dumb. But it’s common.
Here’s an example: You’re selling a your round of golf for $59, and you’re doing well. Then, for whatever reason, sales begin to drop. Competition around you starts discounting, economy goes sour, etc.
You decide your round of golf needs a dramatic rescue to perk up sales again. So you do what most golf courses do...
Slash The Price!
And it murders your bottom line.
You know what we tell clients to do? It’s simple: Don’t slash the price. Rather... increase the PERCEIVED VALUE of the round by sweetening it with goodies.
Your product is worth what you convince your customer to perceive it’s worth.
Not only do we know what we are talking about here. We'll even provide the solution - both the product and the marketing!

I told the doctor I broke my leg in two places. He told me to quit going to those places. Do you agree?
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Competition around you starts discounting, economy goes sour, etc.
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This would never have happened under the Tories.***
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